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Pepsi turns in thieves of Coke secrets by Fussbett 07/06/2006, 4:09pm PDT
Coke Thief, in an anonymous e-mail to Pepsi wrote:

"I must see some type of seriousness on there part, if I'm to maintain the faith to continue with you guys, or if I need to look towards another entity that will be interested in a relationship with me.... If the good faith moneys is in my account by Monday, that will be an indication of your seriousness."

http://www.abcnews.go.com/Business/wireStory?id=2158702

Here's an AIM log of public radio PSHing soft drinks. It's just SUGAR WATER!

MARK AUSTIN THOMAS: Have you heard about the "cola caper"? Three people have been arrested and charged with stealing Coca-Cola's "secret" formula and then trying to sell it. Stacey Vanek-Smith spills the beans.

STACEY VANEK-SMITH: An employee at Coke is accused of stealing information about drink recipes and, with a couple friends, trying to sell it to Pepsi for $10,000.

So, how much is Coke's legendary formula really worth?

Industry consultant, Tom Pirko:
TOM PIRKO: The idea that the crown jewels are being misappropriated is a vast overstatement. After all, says Pirko, soft drink recipes aren't a tough code to crack: just sugar, water and a little flavoring. So why all the fuss over the formula?

PIRKO: These companies are based upon mythology. They live upon their trademark images.One of Coke's trademarks? It's secret formula. Pirko says news of a theft could compromise one of the images Coke counts on to market its brand of flavored sugar water.

I'm Stacey Vanek-Smith for Marketplace.

Tom Pirko could make his own Coke if he wanted to. Fuck, I hope RC Cola finds out about him one day. They could turn their entire operation around when they hire Tom Pirko.
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Pepsi turns in thieves of Coke secrets by Fussbett 07/06/2006, 4:09pm PDT NEW
    Re: Pepsi turns in thieves of Coke secrets by Ice Cream Jonsey 07/07/2006, 9:58pm PDT NEW
    I am a coke... thief! (bow bow bow bow) by Liz Enthusiasm 07/08/2006, 12:26am PDT NEW
        Re: I am a coke... thief! (bow bow bow bow) by Fussbett 07/08/2006, 2:38pm PDT NEW
            Re: I am a coke... thief! (bow bow bow bow) by Jeff Fries 07/08/2006, 4:00pm PDT NEW
                Re: I am a coke... thief! (bow bow bow bow) by Entropy Stew 07/08/2006, 5:04pm PDT NEW
                    Re: I am a coke... thief! (bow bow bow bow) by Shecky McHurfstein 07/08/2006, 10:14pm PDT NEW
                        The idea that coke's taste varies by location is laughable. Same can, same taste by Period. 07/09/2006, 2:39am PDT NEW
                            If the can's the same, different taste you don't claim! NT by Rhyme Logic 07/09/2006, 4:19am PDT NEW
                                When you're dumb as shit, do you even notice it? by NIPSY FUCKING RUSSELL 07/09/2006, 4:26am PDT NEW
                            Ah. yes, the jews. by Mr. Nod 07/09/2006, 4:19am PDT NEW
                            So why would anyone care what you think? by Lizard_King 07/09/2006, 3:33pm PDT NEW
                                I see this Coke discussion for what it really is! by Quentin Beck 07/09/2006, 10:30pm PDT NEW
                                    The preferred spelling in Australia is "metre." NT by You should know that :( 07/09/2006, 11:46pm PDT NEW
                                    Re: I see this Coke discussion for what it really is! by Souffle of Pain 07/10/2006, 12:52am PDT NEW
                                        Re: I see this Coke discussion for what it really is! by Quentin Beck 07/10/2006, 4:31am PDT NEW
                                            Re: I see this Coke discussion for what it really is! by Souffle of Pain 07/10/2006, 9:28am PDT NEW
                                                Re: I see this Coke discussion for what it really is! by Quentin Beck 07/10/2006, 8:01pm PDT NEW
                                                    Re: I see this Coke discussion for what it really is! by Souffle of Pain 07/10/2006, 8:23pm PDT NEW
                                                        Re: I see this Coke discussion for what it really is! by Quentin Beck 07/10/2006, 8:46pm PDT NEW
                                                            Ah! He got you worked up, you've gotta stop posting for a month now. NT by That's the rules. 07/10/2006, 11:47pm PDT NEW
                                                            Re: I see this Coke discussion for what it really is! by motherfuckerfoodeater 07/11/2006, 5:22pm PDT NEW
                                                            :( Will you at least admit that Diet Coke tastes different than regular Coke? NT by Writhing fat American (dieting) 07/11/2006, 7:31pm PDT NEW
                                                        Re: I see this Coke discussion for what it really is! by Quentin Beck 07/11/2006, 9:02pm PDT NEW
                                                            Re: I see this Coke discussion for what it really is! by I think you're brilliant 07/11/2006, 10:31pm PDT NEW
                                                                We're having fun now! by Quentin Beck 07/12/2006, 9:37pm PDT NEW
                                                                    They're called bendy straws moron. NT by Worm 07/12/2006, 9:57pm PDT NEW
                                                                    You may love your Coke, but I'm pretty sure Coke hates you. :( by I need clarification. 07/13/2006, 12:07am PDT NEW
                                                                        Solo! by Bunyip 07/13/2006, 1:00am PDT NEW
                                                                            Actually, I think it was called the equally-gay "Lift" NT by I need clarification. 07/13/2006, 10:26am PDT NEW
                                                                                Oh yeah we have that too :( NT by Pointless Post Bunyip 07/13/2006, 5:53pm PDT NEW
                                                                        Re: You may love your Coke, but I'm pretty sure Coke hates you. :( by Quentin Beck 07/14/2006, 2:12am PDT NEW
                                                                            Re: You may love your Coke, but I'm pretty sure Coke hates you. :( by Souffle of Pain 07/14/2006, 9:15am PDT NEW
                                                                                Re: You may love your Coke, but I'm pretty sure Coke hates you. :( by Quentin Beck 07/14/2006, 7:14pm PDT NEW
                                                                                    Way to stick it to us re: scurvy NT by I need clarification 07/14/2006, 8:48pm PDT NEW
                                                                                    Re: You may love your Coke, but I'm pretty sure Coke hates you. :( by motherfuckerfoodeater 07/15/2006, 12:20am PDT NEW
                                                                                    New angle by Fussbett 07/15/2006, 2:57pm PDT NEW
                                                                                        Explained by Fussbett 07/17/2006, 10:12am PDT NEW
                                                                    Hey ICJ, this guy is from New Zealand, not Australia NT by FABIO 07/13/2006, 2:13am PDT NEW
                                                                        And I am from Newfoundland, not Canada. *roleseyes* NT by Jerry Whorebach 07/13/2006, 3:52am PDT NEW
                                                                    New Zealand - The Having Fun Now Country. by I think you're brilliant 07/13/2006, 10:12am PDT NEW
                                    I've been to Australia and everyone there was stupid. The Coke? decent. by I need clarification. 07/10/2006, 1:39am PDT NEW
                                        We're best friends. NT by INC and Creexul 07/11/2006, 11:17am PDT NEW
                                    Yeah, and what's up with this wine shit? by Entropy Stew 07/10/2006, 1:54am PDT NEW
                    Throw off your fructose shackles with Jones Soda. by Fussbett 01/11/2007, 5:22pm PST NEW
                        Better Story by Jerry Whorebach 01/12/2007, 6:52am PST NEW
 
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