As a piece of film-making it's just a disjointed mess. The whole backwards-forwards thing is supposed to end at a pivotal moment, especially something shocking that makes you rethink what previously happened. Like if they kept cutting between the girl falling from the window and being chased by the zombies, only for the two to meet at the moment that she zombifies, attacks her parents, and is thrown from the window by the very father we've seen trying to protect her this whole time, cut to the happy family on vacation footage. Instead it reveals the punchline shortly into the very start of the trailer and the rest is just a bunch of meandering zombie attack footage that ends nowhere significant. And a child attacked by zombies only to come to life and kill the parents who were protecting her? That was in the original Night of the Living Dead!
Or just open with the dead girl, then start playing it normally from the hallway chase. Same sense of doomed foreknowledge, twist at the end instead of beginning, and no fancy narrative gimmicks attempted by game makers with no clue.
It sure sent the "games = art" crowd a buzz though. Lots of people liking the idea of sounding cinema savvy without the savvy, like everyone who seriously has the "art?" debate.
Did I ever talk about the Dues Ex trailer?
Great music, great pacing. Man using robot arms to indulge in a human vice. Nice touch.
But then we have....uh oh, Square Enix?
So we have the person in charge of the cutscenes thinking the audience is too dumb to figure out the connection of the name "Icarus" and a series about mankind's out of control technological advancement. Way to spell out a point using the gayest parts of Brazil.
Fuck, don't tell me this is crap material dressed up by a talent editor....
Goddamit. The shorter trailer had better cuts, better pacing, better matching to the music, and most importantly, left the worst parts out. Without the tighter pacing we get to see just how bad the dialog really is. YOU CANNOT STOP US THE FUTURE SEE YOU IN HELL!!! Was the cyborg cigarette moment too subtle for you? CRUSH WHISKEY GLASS GRAAAAAHHHHAAARG!
Wait, the whole thing is to rescue your kidnapped girlfriend? jesus...
