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by FoK 07/08/2003, 9:35pm PDT |
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Ice Cream Jonsey wrote:
FoK wrote:
#1: Release the album as a CD (leaving a vinyl option for hipsters and collectors) with the indie-label normal price of around $10-$12.99, and have a few samples available on the website.
Advantages: It seems to have worked for the artists that are currently successful. High profit margin for the one cd that sells before the thing is available for free on Kazaa.
Disadvantages: No one will buy it, except out of pity, when they know they can get it for free.
There's pity, but there's also wanting the music at a higher quality. If you place your music up as an MP3 at 128Kbps and someone downloads it and places it on a CD for their car, it's going to sound shitty in that environment. Sure, some people won't care, but someone who gets addicted to one of your MP3s will. Listening to a tinny or badly sampled version of a song you like gets old quickly.
Also, I don't know if you mean "clip" where you say sample, but if you do, my guess is that it's better to have a few songs in whole available rather than short clips of all songs. People can get addicted to songs, it's real tough to leave clips in your Winamp playlist.
the dark and gritty...Ice Cream Jonsey!
It would be full songs. I was thinking I would actually rotate all but a few of the songs on the disc into the sample queue over a few-week cycle. That way, I could acknowledge that I know people can get them for free but that I expect people to buy it if they want the whole thing.
I thought of another marketing technique: going after the P2P'ers myself. There are a couple of ways of doing it: #1 is I could just flood the place with bogus mp3s (difficult and probably not that effective).. #2 is I could actually message people that I catch handing out the mp3s and asking them personally to cut that shit out. (also difficult, probably ineffective, and also could get me labeled as a big fucking loser.)
FoK |
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