Logitech CEO Hanneke Faber wants your next mouse to last forever

You’ll hear Hanneke talk about a concept called the “forever mouse,” or a mouse you buy once and upgrade over time with new software features — features that, of course, might carry a subscription fee. Subscription mice! It’s a lot.

Look at this dumb clown wrote:

The third thing… of course you can’t do an interview for three minutes and not say AI, but AI is a real tailwind for us as well.

I’m going to ask this very directly. Can you envision a subscription mouse?

Possibly.

And that would be the forever mouse?

Yeah.

So you pay a subscription for software updates to your mouse.

Yeah, and you never have to worry about it again, which is not unlike our video conferencing services today.

But it’s a mouse.

But it’s a mouse, yeah.

I think consumers might perceive those to be very different.

[Laughs] Yes, but it’s gorgeous. Think about it like a diamond-encrusted mouse.