Martin wrote:

Yes, the gum flavour does not last very long. But you're not 5 years old anymore, you don't need Hubba bubba watermelon burst anymore. The flavour is natural and subtle. I can chew this gum for 30 minutes even though it loses it's flavour after 1. You're chewing gum for the texture and the motion of chewing, not to taste an artificially flavoured piece of trash.