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by Tansin A. Darcos (TDARCOS) 10/15/2011, 9:00am PDT |
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More than 25 years ago, Coca-Cola decided to cave in to what it thought was consumer demand for a different taste in its flagship product, after having steady declines to its major competitor, Pepsi, over the prior 20 years or so. It changed the flavor of the world's most well-known product, and ended up with a disaster on its hands.
This BBC World Series audio program Witness takes a look back at the 1988 fiasco that gave the Coca-Cola Company one of the worst Public Relations disasters in the history of marketing. The program runs 10 minutes and is worth listening. Click on the link in the title of the program, or copy the link below.
http://www.bbc.co.uk/programmes/p00kncgj |
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A BBC World Service story about the 1988 New Coke fuckup by Tansin A. Darcos (TDARCOS) 10/15/2011, 9:00am PDT 
How is it a fuckup when the end result is vastly increased sales? NT by Entropy Stew 10/15/2011, 9:46am PDT
OH GOD PLEASE SOMEONE GIVE ME THE ANSWER TO THIS NT by Reed Hastings 10/15/2011, 10:03am PDT
It ended up that way, but originally Coca-Cola got huge, nasty opposition NT by Tansin A. Darcos (TDARCOS) 10/15/2011, 3:39pm PDT
A lot of people were extremely upset over what coke did NT by Tansin A. Darcos (TDARCOS) 10/15/2011, 3:40pm PDT
It only got better after Coke ended up throwing in the towel and NT by Tansin A. Darcos (TDARCOS) 10/15/2011, 3:41pm PDT
bringing back the original formula. This was not something they expected. NT by Tansin A. Darcos (TDARCOS) 10/15/2011, 3:42pm PDT
What the fuck, this isn't Twitter, asshole. NT by Reed Hastings 10/15/2011, 3:49pm PDT
This was how they introduced high fructose corn syrup instead of cane sugar NT by Roop 10/15/2011, 3:50pm PDT
How is it a fuckup when the end result is vastly increased sales? NT by Entropy Stew 10/15/2011, 7:17pm PDT
Here's How by Tansin A. Darcos (TDARCOS) 10/18/2011, 2:18pm PDT
Also, the New Coke marketing executive was shunned out of the company after that NT by (For being TOO brilliant? asks reta 10/18/2011, 3:48pm PDT
Re: Here's How by laudablepuss 10/18/2011, 5:07pm PDT
Re: Here's How Microsoft Vista really was shit by Tansin A. Darcos (TDARCOS) 10/22/2011, 11:33am PDT
you can the UAC stuff off NT by Mysterio 10/22/2011, 12:04pm PDT
But... but... gadgets man it has gadgets, you can drag em places and shit NT by Roop 10/22/2011, 1:14pm PDT
You're a lot better at mocking peoples posts through comics than posting replies NT by Casual Observer 10/23/2011, 9:33am PDT
WAIT but in Windows 7, you can drag em anywhere, not just shitty places ANYwhere NT by Roop 10/23/2011, 7:11pm PDT
The blind survey speaks for itself by laudablepuss 10/23/2011, 4:41am PDT
it sounds like he doesn't have admin rights on his own machine NT by guessing 10/23/2011, 11:37am PDT
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