Ars Technica's Ben Kuchera wrote:

Gearbox CEO Randy Pitchford is known for speaking his mind, and he seemed particularly annoyed when the news of Borderlands 2 broke last night. Eurogamer was given information from an unnamed source that the game was in development, with a major announcement coming soon. Pitchford called stories about Borderlands 2 "shoddy journalism" on his Twitter account. Here's the problem: the story was 100 percent true. When a marketing plan is in place, reporters defy it at their own peril.

Twitter's Randy Pitchford wrote:

Hey Ben Kuchera - you missed my point and twisted my meaning. Breaking a story is fine! But do it legitimately!

But, well... News of the World - that's where uncouth journalistic practices lead us. You are better than that!

Nice picture, though! Love it! Keep up the good fight and stay classy :)

The point: Where's the line? If it's broken NDA's or cell phone hacking, the intent and cost to integrity is real.

Fortunately, most video game journalists are awesome, real gamers and genuinely good people with a strong moral compass.

And to be clear, Ben, I respect that you found a unique angle and made a story out of it. Good work!