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Wendy's Is Introducing Uber-Style 'Surge Pricing'
[quote name="Blackwater"][quote name="foodandwine.com"]In early February, Kirk Tanner, the new CEO and president of Wendy’s, <a href="https://www.foodandwine.com/wendys-introducing-dynamic-pricing-8600506">shared with analysts his various plans to increase company profits</a>, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. ... Tanner stated, “Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings along with AI-enabled menu changes and suggestive selling.”[/quote] Wow, the future is going to be awesome. I hope the AI charges you more if it scans your face and you look hungry.[/quote]