Forum Overview :: Motherfucking News :: Why are some ad things so stupid?

[quote name="Tansin A. Darcos (TDARCOS)"]I've noticed in a lot of advertisements use stupidity and incompetence as the plot line or "punch line" of the story. Not humor, or something pleasant, but promoting the triumph of incompetence as the story in their commercial. I've seen way too many commercials - and perhaps a "full stop" should be inserted here - where the commercial relies upon the stupidity of the viewer to operate. Perhaps it's part of the same thing: it is very hard to do good writing and doing it in a 60-second spot is probably harder. But it can be done. It just isn't done that much.[/quote]